Heima Boutique

Welcome to our blog! Our webstore will be opening soon... Watch this space! We will be showcasing fun, stylish home and living products.

Friday, March 26, 2010

Day 10 at work, day 2 blog. Domain name

Hello fellow cake, dinner and food lovers,

Thank you for those who have read my last entry! I never thought people would actually read it. This whole blogging thing is starting to feel like that woman on Julie and Julia- GREAT film by the way, full of yumminess, crazy fake french accent, and another almost impossible task.

Today did not as go as breezy as yesterday- (it was so slow that I found time to start a blog...). Just to fill you in, in the past 10 days, I have been trying to order a few collections of tea and dinnerware. Some contemporary collections, some classical, some (i call) displayish, and some fun collections. Anyhow. After summing up the company's catalogue, I decided upon how many cups, how many plates, etc, I wanted to order in. I'm telling you- being a buyer is not easy! Predicting wrong numbers can set you back thousands of dollars.

So when I finally finished this list of what I want to order (in excel.......which was a mission, as I've not touched this programme since A-levels)... I had to send it to ther merchandisers to get quotes for me. This. I thought would be easy. But no.......... Note- never underestimate merchandisers- they are god send people who are like walking dictionaries. They know everything from beginnings to end, as essentially, they are coordinators for whole processes.

Anyhow, I got a phonecall from the merch today, and found out how some of the collections may not be available for my quantity. Stress! Since I only booked in a handful of collections, having half of them not available is.... just a tad worrying. Thankfully, my merch is very helpful and is figuring out some possibilities for me... but dealing with uncertainty is giving me endless headaches. Imagine for 1 second- you invest into building an ecommerce webshop. You draw in potential customers. You have no stock. Yey-.

So, moving on. Another problem propped up. The search for our web domain name has been absolutely brain digging. Ok. So our company is called- heimaconcept. This is way long for a website name. For example, I was to buy clothes, I'd go to ASOS. Asos is great- it's the highest leading online clothing retailer and they do everything right- including their domain name. Its SO short and sweet.

There are so many heima.co.something's out there, just not .com

So readers- basically, Heima comes from a German word, meaning At home. Now, I've brainstormed the endless possibilities in my head of how I can change this to something short and sweet. So far- I have nothing. I've even switched the letters back and forth, side to side, searched for same word in italian, spanish, chinese, etc. Nothing sounds great. So far, I kind of only like Tinner (tea and dinner)... I think it's quite catchy, but damn... the .com is also gone.

Any suggestions? Short and Sweet- Tea and Dinner. High end, luxurious and boutiquey =)

Follow me to catch the decision I decide. Ciao for now, it's happy hour time!

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